Today was an intensive day spent with 150+ salespeople discussing how sales is changing. Jyllandposten and Grundfos both explained how they have taken Challenger Sales in use, but in both cases adapting it to their own way of selling.
For many it's hard to revert from talking about your product to talking about the customers business. For some it comes naturally.
I presented the Coriant Sales Development program and had many good discussions about the topic. If you are interested in the material, please contact me or leave your details through the pop-up Zoho Insight chat tab.